Promo-tours for the Karelian tourism sector

Submitted by KA9021 on
promo tours

Since the opening of a new section of the permanent exhibition in the Museum of Fine Arts of the Republic of Karelia, dedicated to the Karelian-Finnish epic poem "Kalevala", the project team has organised a series of presentations and promo tours for travel companies, owners of hotels in Petrozavodsk and Karelia.

The purpose of the events was to familiarize and test new museum tourism products and services created within the project "Museums in Focus: Development of Cultural Services for Chinese Tourists" implemented under the cross-border cooperation program "Karelia" in the Museum of Fine Arts of Karelia. As a result the museum was visited by heads, managers, guides of the leading travel companies of Karelia: IntourLider, Lukomorye, Siver-Tour, Nordic-travel, Tourbureau Korela, Kaleva TUR, OnegoTUR, Karelia travel holding, Constanta-Travel, Kraski Karelii Group, Guides Association of Karelia, Severnoye Siyaniye as well as representatives of accommodation facilities in Petrozavodsk.

Due to the pandemic restrictions it was decided to hold promotional tours in mini-groups. All events were carried out taking into consideration the recommendations of Rospotrebnadzor and orders of the Head of the Republic of Karelia on coronavirus.