“Cross-cultural approach in promotion of tourist services and products”

Submitted by KA9021 on

The Museum of Fine Arts of the Republic of Karelia invites you to take part in an online seminar “Cross-cultural approach in promotion of tourist services and products” on January, 28 2021. Seminar will be held within the project KA9021 “Museums in focus: development of cultural services for Chinese tourists”

Venue: ZOOM platform

Please sign up to a webinar by invitation link till 26 of January 2021: https://docs.google.com/forms/d/e/1FAIpQLSdrX1D5xhix6zI50PhFuYtXtv8B7-zMtM5WdEtdeZ3pzryx8w/viewform?vc=0&c=0&w=1&flr=0

To join the seminar, click the link that the host provided you in the invitation email which will be sent to you before the seminar.

The seminar is focused on sociocultural features of Chinese travelers, Chinese preferences of souvenirs and museum product web-promotion through popular Chinese social media and other web-tools. The aim of this seminar is to increase competency of museum actors across the border on information services and marketing of museum tourist products.



Part 1. Interim results of the project KA9021 ”Museums in Focus: Development of Cultural Services for Chinese Tourists” 10.00-11.30


10.00 Welcoming speech Natalia Vavilova Director of the Museum of Fine Arts of the Republic of Karelia

10.05 Welcoming speech Tarja Raninen-Siiskonen Director of Joensuu Museums

10.10 Welcoming speech Consul Johannes Puukki Petrozavodsk Office of the Consulate General of Finland

10.20 New approaches in creating museum tourist products, modernization of museum space, creation of navigation system and linguistic accessibility Tatiana Saltykova, project manager Sami Tanskanen, project coordinator

11.00 Results of sociological research «Identification of consumer preferences and decision-making factors when choosing souvenirs by the citizens of People's Republic of China during tourist trips abroad» Natalia Kozlovskaya, project assistant

11.20-11.30 Questions and Discussion

Part 2 “Informational instruments of tourist products and services promotion” 14.00-16.30

14.00 Customer development in cross-cultural museum marketing Oleg Khuhlaev, PhD in psychology Head of the department of ethnopsychology and psychological problems of multicultural education, Moscow State Psychological and Pedagogical University (Moscow)

14.20 Chinese visitors in the Design Museum – service design, events and communication Piia Lehtinen, Head of Sponsorship, Design Museum, Helsinki

14.40 Sociocultural features of traditional Chinese society Anna Bessmertnaya Chairman of the Commission on cooperation with Chinese partners, Moscow Chamber of Commerce and Industry

15.00 Chinese visitors in the State Hermitage Museum. Past, present and the future (?) Olga Arkhipova, PhD, Group visits and events Department, The State Hermitage Museum

15.20 How to create video content for advertising cultural products and services for foreigners? Alexey Rogozin, International projects coordinator, Union of Karelian filmmakers

16.00 Promotion of Cultural Services for Chinese Tourists Jessie Chen, Chief Business Development Officer, Domi International Ltd.

16.20-16.30 Questions and Discussion


Participants: representatives of cultural organizations and institutions, tourism organizations, authorities, Mass Media, NGO

Working languages: Russian and Finnish


If you have any questions please contact to:

Sami Tanskanen

Projektikoordinaattori / Project coordinator

Joensuun museot / Museums of Joensuu

Tel. +358 (0) 503 518 609