Education for handicrafters in Langan Virtaa -event

Submitted by KA8028 on
Photo: Ilona Olkonen

Photo: Ilona Olkonen

Free marketing, sales and service design education for handicrafters in ”Langan Virtaa 2021” -event.

The Langan Virtaa -event will be held in Joensuu, in Taitokortteli 29.-30.10.2021. The programme includes traditionally introductions about different materials, presentations about methods, handicraft workshops and a workshop about intangible cultural heritage.

The education about sales and marketing for handicraft entrepreneurs and everyone interested in handicraft entrepreneurship will be held on Friday 29.10. The educator is ”sales whisperer” Pasi Rautio from the company TuloksenTuplausToimisto. Service design workshop will be also held, the leader is service design expert designer Sanna Soppela from the University of Eastern Finland.

In the Friday’s programme is a panel discussion about developing handicraft company. The participants in discussion are handicraft entrepreneur, leader of Taito North-Karelia and experts from tourism, Business Joensuu, Centre for Economic Development, Transport and the Environment. The subjects will be handicraft company’s sales and marketing knowledge, company’s financing, company advicing, and co-operation between handicraft and tourism entrepreneurs.

The COVID-19 situation has stopped organizing events in Finland, but now situation allows us to get together in Joensuu. Participation via Zoom is possible. Interpretation into Russian is available and participants at Russia can attend via Zoom according to state’s current COVID-19 rules.

This year Taito North-Karelia organizes the Langan Virtaa -event in co-operation with Karelia CBC projects Northern Crafts ID and Culture for All Axes.